By teknet on Wednesday 28th March 2018, 10:47am
So, your new mobile app has been designed and developed? Now it’s time to take the app to market…When any new product, service, website or app is introduced, it’s fundamentally important to use mobile app analytics to see how well the feature in question is performing.
You should be preparing to create a huge buzz around your mobile app; spreading the word with friends and family, sharing a press release, releasing an email marketing campaign, promoting it on social media and perhaps using some more traditional methods of marketing such as radio, leaflets and letters.
Once your app is uploaded to the app store and all of your marketing activities are underway, it’s important to start tracking the success of your app. Mobile app analytics will enable you to understand how well your app is doing and in what ways it can be improved to attract or retain customers.
There are three types of mobile app analytics:
App Performance Analytics – Does the app work well or not?
- Whether certain pages make an app crash/freeze.
- How long is the app kept open for?
- App responsiveness – when does it run slower and when does it fail?
- Looks at whether the app performs better on a certain brand of phone, compared to others. App performance must be analysed for every single device and operating system your users access the application from.
In-App Analytics – How do users behave within the app?
- What devices users are using to download and access the app; for example, are most users accessing the app from an iPhone 7 or a newer or older iPhone? Or are most users using Samsung’s? Is it predominantly a specific model of Samsung in particular? Are users that are using the app mainly new users or returning customers? If they are returning, how long have they had the app for?
- Location of people using the app.
- Gender of app users.
- Age of app users.
- Language spoken by app users.
- User behaviour – how users are using the application and how they are navigating through it and in which order and also the impact this has on conversions. This includes analysis such as: where people click on an app, how long they spend on a page, which pages lead to higher conversions and why.
App Marketing Analytics
- How many times your app has been installed and whether users found your mobile app while browsing on an app store or whether they discovered it whilst browsing on a website.
- It examines which time of day the app tends to be downloaded and also what times of day the app tends to be opened/used once downloaded.
- When and how people register their information within the app, and if they choose not to register, why is this?
- Which pages of content are viewed the most.
- If your app is shared on social platforms, analytics will tell you which platforms it is shared on and which content from the app is shared.
- App invites sent out – how many people invite others to the app and exactly who is inviting who. Demographics are key!
- Metrics set by you can also be analysed.
Mobile App Analytics Platforms
App Performance Analytics
App Marketing Analytics
SUMMIN’ IT UP
Poor app performance will determine the ratings your app receives, poor ratings will result in your app revenue dropping significantly. Ultimately, the performance of your app will determine its success or failure, 47% of consumers expect apps to load in two seconds or less and 20% expect mobile apps to load instantly. In-app analytics allow you to analyse who your users are, how they are using the app and how they are behaving within the app. App marketing analytics allows you to assess ways to improve your ROI and will help you decide how it is best to retain customers.
Here at Teknet, we walk the journey of mobile apps with you. From the outset, we are there to help design and develop your mobile app. Once the app is created we are always on hand to assist you with marketing the app, and on using mobile app analytics to ensure your mobile app becomes a huge success and also remains successful. Marketing and mobile app analytics are not a compulsory part of the packages iOS and Android packages we offer here at Teknet, but they are an additional option – should you desire.